A merch store where every order is also a ticket.

Merch Karma sells prints on hoodies and tees — cats, dogs, flowers, lobsters and more — and turns every purchase into entries for a monthly draw for gold. Shoppers can also design their own print with AI, and there are ways to enter the draw without buying anything.

The work covers the whole store: home, categories, the product page with its size guide, the AI print studio, cart and checkout, the account with orders, favourites and points, the contest pages and the free-entry flow.

“Merch Karma, like Credit Karma but for Merch.”

The draw is what makes the store different, and also what makes people wary: it has to be fair, open to those who don’t buy, and clearly about real gold. And the AI studio has to feel like part of the shop, not a toy next to it.